Description
The program of Marketing and Financial Management provides solid foundation in the industry of marketing, accounting and financial management. Application of modern methods of teaching and learning prepares students to create persuasive and competitive skills in the field of marketing. Financial analysis is of a primary importance in the various business operations and in all segments of market.
For the implementation of this program is engaged an adequate academic staff in the field of economics, prepared to handle problems not only within the domestic market but globally as well constitutional and administrative field. The studies of the study program of the first cycle in Marketing and Financial Management last three (3) years. Upon successful completion of studies, the student will gain a degree for completed undergraduate studies: a bachelor in the field of Marketing and Financial Management.
Goals:
Through the development of lectures and exercises it is intended to give students a clear picture of the various fields in operating a company and their interconnections in the electronic and geographic market.
– Students manage to gain experience through internships and team projects, in solving the problems of the real market.
– Students to be provided with a basic curriculum in the area of investment, theories of financial management, markets and financial institutions.
– To prepare students for career competitiveness in global business.
Objectives:
– The main objective is to equip the student with the necessary knowledge on the most important topics of marketing and financial management, so they can understand and interpret financial information and take appropriate decisions based on reports of its management and functioning.
– To offer technological practices in the field of business, including E-Commerce, consumer behavior, research and financial analysis of markets.
– To provide opportunities for professionalization of knowledge and skills in the field of professional sales, new product development, marketing communication and promotion.
List Of Courses
SEMESTER I
[E101] [ECTS 7] PRINCIPLES OF ECONOMY
[E102] [ECTS 7] PRINCIPLES OF ACCOUNTING
[E103] [ECTS 6] BUSINESS MATH
[P111] [ECTS 5] ENGLISH LANGUAGE 1
[E109] [ECTS 5] MICROECONOMY
[E110] [ECTS 5] INTRODUCTION TO BUSINESS
[P112] [ECTS 5] MACEDONIAN LANGUAGE
[P113] [ECTS 5] ALBANIAN LANGUAGE
SEMESTER II
[E105] [ECTS 7] BUSINESS LAW
[E106] [ECTS 7] STATISTICS OF BUSINESS
[P122] [ECTS 6] ENGLISH LANGUAGE 2
[E107] [ECTS 5] IT
[E111] [ECTS 5] MACROECONOMY
[E112] [ECTS 5] APPLIED ECONOMY
SEMESTER III
[E201] [ECTS 7] PRINCIOPLES OF MANAGEMENT
[E202] [ECTS 6] PRINCIPLES OF MARKETING
[E203] [ECTS 7] FINANCIAL ACCOUNTING
[P213] [ECTS 5] ENGLISH LANGUAGE 3
[E209] [ECTS 5] ECONOMICS OF DOMESTIC TRADE
[E210] [ECTS 5] MANAGEMENT OF SMALL BUSINESSES
SEMESTER IV
[E204] [ECTS 7] PUBLIC FINANCE
[E205] [ECTS 7] MARKETING MANAGEMENT
[E206] [ECTS 6] ECONOMICS OF FOREIGN TRADE
[E212] [ECTS 6] CORPORATE FINANCE
[P222] [ECTS 6] ENGLISH LANGUAGE 4
[E214] [ECTS 6] BUSINESS PLANNING
[IUS101] [ECTS 4] LOGISTICS
[IUS102] [ECTS 4] INTERNATIONAL ORGANIZATIONS AND INTEGRATIONS
[IUS103] [ECTS 4] INTERNATIONAL ECONOMIC LAW
[IUS104] [ECTS 4] INTERNATIONAL ARBITRATION LAW
[IUS105] [ECTS 4] MULTICULTURALIMS
[IUS106] [ECTS 4] MULTILATERAL DIPLOMACY
[IUS120] [ECTS 4] COMPUTER COMMUNICATION AND APPLICATION
[IUS121] [ECTS 4] GOOGLE APPS
SEMESTER V
[E301] [ECTS 6] MARKETING RESEARCH
[E302] [ECTS 7] FINANCIAL MARKET AND INSTITUTIONS
[E303] [ECTS 7] HUMAN RESOURCE MANAGEMENT
[E304] [ECTS 6] INVESTMENT MANAGEMENT
[E310] [ECTS 6] MANAGEMENT ACCOUNTING
[E311] [ECTS 6] ECOLOGICAL MANAGEMENT
[IUS107] [ECTS 4] EUROPEAN ECONOMIC INTEGRATION
[IUS108] [ECTS 4] SINGLE MARKET OF EU
[IUS109] [ECTS 4] COMMON FOREIGN AND SECURITY POLITICS OF EU
[IUS110] [ECTS 4] INTERNATIONAL MILITARY AND HUMANITARIAN LAW
[IUS111] [ECTS 4] POLITICAL CULTURE AND COMMUNICATIONS
[IUS112] [ECTS 4] ETHICAL CONFLICTS AND INTERNATIONAL SECURITY
[IUS122] [ECTS 4] INTRODUCTION TO GAME PROGRAMMING
[IUS123] [ECTS 4] MULTIMEDIA
SEMESTER VI
[E305] [ECTS 7] PROMOTION
[E306] [ECTS 6] MODERN ECONOMIC SYSTEMS
[E307] [ECTS 7] BANK MARKETING
[E315] [ECTS 6] CURRENCY AND PORTFOLIO MANAGEMENT
[E308] [ECTS 6] MONETARY ECONOMY
[E309] [ECTS 6] ENTREPRENEURSHIP
[IUS113] [ECTS 4] INTERNATIONAL BUSINESS TRANSACTIONS
[IUS114] [ECTS 4] MULTILATERAL BUSINESS SYSTEM
[IUS115] [ECTS 4] MULTILATERAL BUSINESS REGULATION
[IUS116] [ECTS 4] INTERNATIONAL TRIBUNALS
[IUS117] [ECTS 4] EUROPEAN UNION INTERNAL MARKET LAW
[IUS118] [ECTS 4] PRINCIPLES OF ADMINISTRATIVE LAW
[IUS119] [ECTS 4] CIVIL SOCIETY AND NON-GOVERNMENTAL ORGANIZATIONS
[IUS124] [ECTS 4] PUBLICATIONS
[IUS125] [ECTS 4] IT ETHICS
Description
The program of Marketing and Financial Management provides solid foundation in the industry of marketing, accounting and financial management. Application of modern methods of teaching and learning prepares students to create persuasive and competitive skills in the field of marketing. Financial analysis is of a primary importance in the various business operations and in all segments of market.
For the implementation of this program is engaged an adequate academic staff in the field of economics, prepared to handle problems not only within the domestic market but globally as well constitutional and administrative field. The studies of the study program of the first cycle in Marketing and Financial Management last three (3) years. Upon successful completion of studies, the student will gain a degree for completed undergraduate studies: a bachelor in the field of Marketing and Financial Management.
Goals:
Through the development of lectures and exercises it is intended to give students a clear picture of the various fields in operating a company and their interconnections in the electronic and geographic market.
– Students manage to gain experience through internships and team projects, in solving the problems of the real market.
– Students to be provided with a basic curriculum in the area of investment, theories of financial management, markets and financial institutions.
– To prepare students for career competitiveness in global business.
Objectives:
– The main objective is to equip the student with the necessary knowledge on the most important topics of marketing and financial management, so they can understand and interpret financial information and take appropriate decisions based on reports of its management and functioning.
– To offer technological practices in the field of business, including E-Commerce, consumer behavior, research and financial analysis of markets.
– To provide opportunities for professionalization of knowledge and skills in the field of professional sales, new product development, marketing communication and promotion.
List Of Courses
SEMESTER VII
[E401] [ECTS 6] METHODOLOGY OF SCIENTIFIC RESEARCH
[E402] [ECTS 7] IEO
[E403] [ECTS 7] STRATEGIC MARKETING
[E411] [ECTS 6] INTERNATIONAL BUSINESS LAW
[E412] [ECTS 6] ECONOMIES IN TRANSITION
[E413] [ECTS 6] INTERNATIONAL FINANCIAL MANAGEMENT
[IUS501][ECTS 4] RETHORICS
[IUS502] [ECTS 4 ] MULTILINGUALISM AND MULTICULTURALISM
[IUS503] [ECTS 4] SELECTED CHAPTERS OF ADVANCED APPLICATIONS FOR STATISTICAL DATA PROCESSING
[IUS504] [ECTS 4] PROFESSIONAL COMMUNICATION
[IUS505] [ECTS 4] TEACHING METHODOLOGY
[IUS506] [ECTS 4] SELECTED CHAPTERS OF ADVANCED TECHNOLOGIES-APPLICATIONS FOR PREPARING A SCIENTIFIC PAPER
SEMESTER VIII
[E405] [ECTS 7] STRATEGIC MANAGEMENT
[E406] [ECTS 7] PRODUCT MANAGEMENT
[E407] [ECTS 6] PRICING POLICY
[E415] [ECTS 6] INTERNATIONAL MARKETING
[E416] [ECTS 6] MANAGEMENT OF RISK
[P417] [ECTS 6] INTERNET MARKETING
[IUS501] [ECTS 4] RETHORICS
[IUS502] [ECTS 4 ] MULTILINGUALISM AND MULTICULTURALISM
[IUS503] [ECTS 4] SELECTED CHAPTERS OF ADVANCED APPLICATIONS FOR STATISTICAL DATA PROCESSING
[IUS504] [ECTS 4] PROFESSIONAL COMMUNICATION
[IUS505] [ECTS 4] TEACHING METHODOLOGY
[IUS506] [ECTS 4] SELECTED CHAPTERS OF ADVANCED TECHNOLOGIES-APPLICATIONS FOR PREPARING A SCIENTIFIC PAPER
SEMESTER IX
[E501] [ECTS 7] E-BUSINESS
[E502] [ECTS 7] INTERNATIONAL MANAGEMENT
[E503] [ECTS 6] CONSUMER BEHAVIOUR
[E508] [ECTS 5] PUBLIC RELATIONS
[E504] [ECTS 5] INTERNATIONAL ORGANIZATIONS AND GLOBALIZATION
[E509] [ECTS 5] MARKETING SERVICES
SEMESTER X
[MASTER THESIS] [ECTS 30]
We are Updating our Courses,
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